Whether you are a startup, mature corporation, an institution or an NGO your products and services are competing for a share of people’s attention, time and budget. To retain or increase that share you must remain relevant and reliable through continuous innovation and improvement. This ability, to create and implement new ideas in response to changing conditions, is possibly the most important driver of competitive advantage in any sector.
However seven out of every ten new organisations either fail outright or are persistent underachievers within five years of inception. The results for projects and change programs within existing organisations are similar while many mature organisations simply lapse into continuous mediocrity. How can we help establish our new, and revitalise our older, organisations to enjoy sustained success?
Below we have outlined some of the key ideas and methods for developing high-performance and successful innovation climates, cultures, teams/projects and staff within your organisation. Please take the time to read these before viewing our services.
Innovation – Optimal culture
Innovation is either incremental or breakthrough, enhancing or disruptive, transaction-based or transformative. You can think of it as an outcome or a process. Yet it always requires a commitment and the spirit to do something different and that spirit can only come from the people within the organisation.
Innovation begins and ends with people.
For your organisation to succeed you need the optimal culture and climate in which your people can implement the truly innovative products and projects that will differentiate you in the marketplace. Creative ideas only go so far. They must be developed, implemented and sustained in the form of tangible and permanent improvement.
It begins with the customer
The focus for any innovation must start with the customer and their experience. While internal efficiencies are important they must deliver either cost or service enhancements to return their investment. The design and development of your customers’ experience provides the greatest differentiation in the struggle for their hearts and minds. Clients actually view your brand through your culture – at every touchpoint of your organisation. These must be synchronised as no marketing spin can wallpaper over a poor culture. For example, understanding your key customer personas will align your digital marketing strategies while designing the experience to be efficient and effective will reduce support costs and inexpensively drive customer retention.
Fast Change – Synergistic Design
The majority of innovation and change programs and projects in place today are linear where a large commitment of resources must be made for any program in advance with no guarantee of success. Yet you can design your ‘ideal’ organisation and with an iterative and dynamic approach you can also build it to be resilient and responsive.
Fast Change – Synergistic Design is a unique change process developed by Redbean from ten years of proprietary research. It is a fast, creative and dynamic approach to develop an innovation and change capability that will provide the stimulus and means for continuous improvement. It will build innovation ‘muscle’ and behaviours into your multi-function teams, projects and broader organisation.
Fast Change builds upon the principles of Synergistic Design to quickly evaluate and develop the optimal culture and climate within your organisation that support your business strategy. An iterative approach to educate, motivate and activate staff and customers alike will then inject new life into your teams, products and services.
Fast Change is a low risk program that can be shaped and modified to your vision and challenges unlike the myriad of off-the-shelf programs that aim to make your business like all the others.
Also, applied to individuals, Synergistic Design provides a framework for personal development and leadership within your organisation.
Slow Change – A high-performance culture
Understanding yourself, your people and your organisation are critical elements of developing a culture of innovation. Yet our recent academic and corporate research has shown that the majority of tools and methods are still chasing the holy grail of one homogenous and superior culture. Reminds me of a book I once read…
“One Culture to rule them all, One Culture to find them,
One Culture to bring them all and in the darkness bind them”
Organisations are dynamic, heterogenous, unpredictable and full of sub-cultures with different agendas that we tend to lump together as a single culture. The only time to forge culture is at the inception of the business. From then on you can only shape and modify. Transformation – an over-used term – of culture can really only occur after the destruction or dividing of an existing culture. Hence the better method is to understand the strengths and weaknesses of the existing culture. Then create the climate (the tangible environment, artefacts and processes) that allow that culture and your organisation to prosper and flourish.
M4P is a diagnostic tool for organisations who genuinely believe that the future success of their business will rely on the innovation and energy provided by their people.
Redbean, in conjunction with OD21, can diagnose your organisation to measure the existing motivation, climate and culture before considering any plan to drive innovation and change within your business. Using Scenario Planning as the starting point you can establish the differing environments your strategy may have to endure. Designing the appropriate organisation to match will provide a more robust response to change.
A learning environment
Hand in hand with an innovative culture is an innovative learning climate. Yet in place of learning as an investment promoting opportunity many organisations simply focus on standardising training as a means of lowering costs. The majority of organisational learning is too little too late and insufficient to provide breakthrough service and products.
A high-performance culture requires a different approach to learning, one that supports the development of knowledge, assists learners in their goals and celebrates their differences rather than trains them to conform. Even within standardised processes it is the ability of staff to ‘delight’ the customer that sets you apart. Learning programs that educate, motivate and activate the exemplary service in staff will return your investment many times over and position you as a leader in your sector.
Redbean has developed and tested a Learning Environment Maturity Model that will assist you to develop your organisation’s knowledge and practices while exciting your learners.
Please see the Products and Services page for more detail on Synergistic Design, Customer Experience Design, M4P and Learning Environments.